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How To Sign Up for Obamacare in New York

Where to go in New York to get health plans under the Affordable Care Act (Obamacare) and how to get help with the application process.


For 2024 health plans, New York open enrollment begins on November 16, 2023 (that's later than every other state) and runs through January 31, 2024. If you enroll by December 15, your coverage will begin on January 1, 2024.

Once open enrollment has ended, you may still be able to purchase health insurance for this year if you qualify for a special enrollment period. For example, if you’ve recently lost your job or significant income, you might qualify for a 60-day special enrollment period that will allow you to sign up for a new health insurance plan. (See What Happens If I Missed the Enrollment Deadline for 2022?)

To get covered, you can go directly to the online health insurance marketplace for New York. If you need personalized help, you can reach out to an enrollment assistant. Most enrollment helpers are working remotely during the COVID crisis.

Where's the New York Health Care Exchange?

You can find the health insurance exchange for New York at NY State of Health. This is where you can learn about the various health insurance options available to you under Obamacare. If you see a plan you like, you'll be guided through the enrollment process online. 

Get Personalized Help with Enrollment

In New York, if you need help understanding your options for coverage under Obamacare or signing up for a plan, you can get free help from an enrollment assistant or from a licensed health insurance agent or broker.

An enrollment assistant can explain your options, answer your questions, and help you apply for your chosen plan, but they can't legally recommend a specific one for you. 

To find personalized help in New York, use the IPA/Navigator Directory at NY State of Health.

Private insurance agents or brokers can also help you understand your health care coverage options under Obamacare. Unlike government-trained assistants, they are allowed to suggest the best plan for you.

To directly connect with a New York insurance broker who can help you evaluate insurance plans and choose a plan that's appropriate for your situation, call 800-943-6832. (We receive advertising income from the licensed brokers who offer their services through this telephone number.)

Get Help with General Questions

For answers to basic questions about the enrollment process, call the NY State of Health customer service center at 855-355-5777. If you are hearing impaired, please call the TTY line: 800-662-1220.

Help for Small Businesses

If you run a business with 50 or fewer employees, you can get help from the New York SHOP (Small Business Health Care Options Program).

Connect on Social Media

You can find NY State of Health on FacebookTwitter, or YouTube.

Jurisdictional relevance: ST

There are versions of this article for each State.


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